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//Exhibition: Subverting the Green Aesthetic.
'Subverting the green aesthetic' is motivated by a desire to inform emergent green consumers about 'greenwashing' tactics used in marketing and becoming prevalent in product design.
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One half of my contrasting product range will hide poor environmental attributes behind green aesthetics and associated branding, whilst the other will have strong environmental credentials with an industrial, modernist, anti-greenwash aesthetic.
Greenwashing is the act of misleading consumers about the ecological benefits of a product, this has been seen in advertising over the last year, and now more and more products are being designed with use of green colour schemes and